2022 is a very special year, A large-scale epidemic occurred in major cities such as Shanghai, Beijing, Tianjin, etc. In August, a new round of epidemics in Hainan once again spread to all parts of the country. In order to no gatherings, some businesses are closed again. The offline traditional consumer retail companies faces huge challenges due to the closure brought by the epidemic. But at the same time, it also promotes the digitalization of the consumer industry and accelerates the online and offline integration. Retailers and brands in various industries increasingly need the support of digital capabilities to improve overall consumer experience, building brand power, and coordinate supply and demand.

The theme of INNORETAIL 2023 is "Digital Intelligence Upgrade Drives New Growth", focusing on digital intelligence upgrade and cost reduction efficiency enhancement, consumer insight, omni-channel experience, marketing digital layout, supply chain collaboration, Differentiated innovation of products and services, Excavation of Growth Potential in the Era of Zero-day Consumption. Discussing with domestic and foreign brand owners, retailers, platform operators, consulting companies, and technical service providers etc. about the best practice cases for future retail development, pulse the pace of industry development, exploring the Road to Retail Digital Transformation. Accelerating the healthy development of the industry..